Keeping it – Real

Keeping it real. This has been a popular saying in recent years. To some this is just a casual quote. In my business it’s a necessity. I believe in authentic and honest design. What does this mean? Regardless of the environment I am creating (fantasy or reality) the design and the finishes have to be authentic. I want the viewer to feel the space rather than see the space. I feel my work is at its best when it goes unnoticed. What? You may be thinking. It’s true. If you view my work and don’t see it, you have accepted it as authentic. You believe it to be honest and you won’t question it. Sure, there are times when I want something to stand out, but I am referring to the overall design.

Here is one example. A few years ago I was hired to paint boulders, tree logs, stumps, and even dirt at Heritage Park in Cerritos. These elements were created from steel and plaster for safety, design control and practical reasons.  Quite often you will see faux rock and not even notice them. Most likely because they are a stand alone item; meaning nothing “real” near by to compare them with. This was not the case with Heritage Park. My work would be sitting right next to the real thing. During the project, the general contractor commented that I was being too picky (I hear that a lot!), and that people will not notice the level of detail I had created. EXCATELY I told him. It’s when they DO notice is when I have failed. The high level of detail is what makes my work authentic. If I had used only an acid stain (which is commonly used) it would be obvious these elements were not real. I had a fixed price contract so they were truly benefiting from my commitment to authenticity.

After the project was completed, I went back to take some pictures. A couple standing next to me; ask what I was taking pictures of? I pointed to my work and said; the real rocks next to the faux rocks. They asked me which rocks were faux?  Even after I pointed out the fake rocks; they couldn’t believe it. My work was confirmed as being authentic. Yes!  So my point to all of this is when you are going to create a finish, or an environment, concentrate on Keeping it – Real.

For additional information on authentic finishes, please visit my website at: http://dinofauci.com

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